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Long-Tail Keyword Research: All You Need to Know for Higher Google Rankings

6 min read

Using long-tail keywords is the literal key to unlocking that special top spot in Google search rankings. Through the effective usage of these keywords in your content, you’ll see your website gunning to the top right away. And, with that comes a higher probability of being seen online. These well-planned articles will help you increase website traffic and expand your brand as it calls in more customers. However, for a beginner, how do you do that?

Photo Credit: Tobias Dziuba | Pexels

Benefits of Long-Tail Keyword Research

Focusing on the integration of long-tail keywords on your website content can be such a tedious job. However, its benefits, in the long run, are worth it. If your goal is to widen your scope and influence, then taking your time to incorporate these keywords are truly rewarding. Here are some of its key benefits:

  1. Being the Top of the Pack

Creating high-quality content for your customers is the ultimate goal for any business website. No matter how many articles you put out, if they are of sub-par quality, then it wouldn’t boost your website traffic at all.  However, through achieving effective long-tail keyword research, you won’t only bolster your website visitor frequency but also elevate your Google ranking. And, you can start with Content Remodelling.

Website development companies in Toronto, or any local content maker, all aim for efficiency. One of the ways to do that is to repurpose your content. Now, there is a difference from just simply paraphrasing your articles with the same concepts and republishing them, to reinventing your existing articles to make them more reader-friendly and enticing. This method requires a high level of understanding of the overall reader’s experience. 

Nowadays, people’s attention span has become shorter, and in order to recapture their attention. You can try to incorporate visuals into the content. This includes pictures, charts, data representations, and more. 

By doing so, you can increase the power of your website in its ability to be retained in the customer’s consciousness. However, how do you determine which of the content needs a revamp? 

You begin by checking the most viewed, popular, and visited page in your site. This is accessed by clicking in the tab “Behaviour” and selecting “site content” and into “all pages”. 

Here you’ll find the frequency of page views and determine which content deserves a revamp for republishing. You can add in new audios and long-tail keywords, change the title and relate it to current events to make them more appealing and relevant.

  1. Conversion Rate Improvement

Conversion rate optimization (CRO) in your website can easily be done with long-tail keywords in your write-up content. What exactly is conversion rate optimization? This refers to the system of tracking the website visitor percentage, which helps you understand how your visitors navigate across your site.

CRO enables you to determine the needed troubleshooting in your website content.  However, how does SEO and using long-tail keywords relate to this?

Since SEO and CRO have the common goal of enhancing the user experience, an improvement on the former can affect the latter and vice-versa. The most optimal website engagement includes an increase in quantity and quality of the traffic and conversions.

By incorporating long-tail keywords on your content, both body and headlines, it heightens the probability of fitting into the search query of a potential customer.

Using Free Tools

Google is already equipped with plenty of tools that help you optimize your website traffic. However, it is up to you to maximize their effects and advantages. Here are some of the most popular tools used by professional website content creators:

  1. Google’s Autocomplete

Autocomplete is one of the most basic applications of artificial intelligence.  You can see it in your text messages and chats, but they can sometimes be off-putting to the user.

However, when it comes to SEO, the use of long-tail keywords increases the chances of being included in that list during Google searches. The more keywords you have in your headlines, the more visibility it gets. 

  1. Google’s Related Questions

A good online content creator will be constantly searching for common questions asked by most people. This can easily be found under the “People Also Ask” portion of the search engine.

This allows you to use it as your website’s strength by making write-ups and articles that answer their queries. Instead of writing about your products or services, try writing about useful tips related to your offers. You have to appeal to the user experience and create a connection to them. How do you do this? 

A good example of this is a business selling fogging oil and engine chemicals. Instead of just writing about the product and advertising its chemicals and effectiveness, how about relating it to real-life usage?

You can write about your products’ application on snowmobiles by writing about topics like “effective ways to prepare a snowmobile for off-season storage”. And, you can include the steps on how to utilize your products in the preparation. 

  1.  Google Trends

Google Trends is like your friend who’s always updated with the fads. Using this keyword research tool helps you determine whether your used long-tail keyword is still relevant and popular. Google Trends rank the customer interest on a certain subject over a period of time. Using this data, you can adjust your website content to make it more appealing and timely to readers.

  1. Google Search Console

Google Search Console provides a consolidated report of keyword rankings of a specific topic. This tool arranges them based on popularity and how often they are typed in by website visitors. You can access this by logging in to your Google Search Console and click on the performance report. And, here you’ll discover this cornucopia of keywords that you can embellish onto your content to improve its search ranking. 

  1. Google’s Related Searches

If you’re looking to be on top of the ranking in just a few weeks, it’s going to need a little bit of hard work. This refers to the utilization of Google’s related searches, which opens to a virtual long-tail keyword bonanza! Instead of just a single word, these related searches include complete questions and phrases. 

In order to know what these related searches are, you have to encode the keyword that you want to be ranked. You then scroll to the bottom part of the search page and here you’ll find the list of related searches and questions.

Using Long-Tail Keywords

Keywords are greatly effective in optimizing your website traffic. However, there’s something special about long-tail keywords that makes them more potent. Compared to shorter keywords, long-tail keywords are a less competitive head term. By using longer phrases, you have fewer opponent websites to outrank. 

An example of this is instead of using the keyword “engineered hardwood”, for example, you can expand the scope of your write-ups by adding in a location or a specified usage by replacing it with “engineered hardwood flooring in Toronto”.

Sudden drops in website traffic could be a cause for concern. If your website has an average number of viewers per day and a sharp plunge is observed, this could be attributed to unmanaged algorithm penalties and lack of updates. As a content creator, you have to be in touch with these new terms and adapt to them and using long-tail keywords is one of the best ways to do that.

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