Incentria

Global Business News

Why businesses should use videos for better marketing

4 min read

In this online business world, everyone is putting their best to build an online presence and generate sales. Some businesses publish blogs, videos, press releases, webinars to share the information and grab the visitor’s attention. But what is the simplest, affordable, and effective strategy that helps you accelerate your business? Are you going through a similar hassle? Well! That’s where the best explainer video comes into play. 

Videos are not only used for its simplicity but are one of the most engaging ways to catch the viewer’s eye. Also, videos can be used on every platform like social media, landing page, email, etc. Due to its excellent results, 63% of the companies are leveraging the power of video marketing in their business. 

Are you still looking for more convincing reasons? Continue reading… 

6 reasons why businesses use video for marketing 

Here are some reasons that will make you believe why businesses should incorporate videos into their marketing strategy. 

Boost website traffic

With the help of videos, you can easily improve the rank of your authority website. Thinking How? Well! Videos grab visitors’ attention and increase traffic to the website. 

More people visit your website, Google automatically starts considering that the quality of content you are offering to the visitors is good and will further improve the position in the SERPs. So, if you also want a wider reach and are looking forward to increasing website traffic, then start crafting videos as per your demand.  

Skyrocket conversion rate 

Why are businesses putting efforts into increasing their marketing strategies? The only reason is to earn some money. And video marketing is one of the easiest ways to skyrocket your conversion rate. According to the research, companies that are using videos experience 27% higher CTA and 34% more conversion rate than other marketing strategies. 

So, if you also want to increase profit, then you can also add the best explainer video on your landing page because videos on the landing page increase conversions by 80%. 

Reduce website bounce rate

Almost every business is sharing content on the internet to grab visitors’ attention and increase their ROI. Therefore, it is becoming more difficult to keep visitors on the page for longer. But with videos, you can easily inspire people to stay on your website for longer. 

According to the research, people invest 88%more time on websites incorporated with appealing and informative videos compared to another form of content. Remember, the more people invest time on your website, the higher the chances that they will buy a product. So, if you want to increase the retention value and generate ROI, then impressive videos will help you achieve your goals.

Build a stronger connection with audience

There is no better way than videos to build a strong relationship with your audience. It will not only build your authority for specific subjects but also creates long term relations with the customers. The stronger the relationship is, the more the chances to convert the customer into promoters. 

According to the analysis, people prefer buying the product which is recommended by their friends and family members. If you also want to get in front of more people and build their trust, stop being pushy and start sharing your knowledge through videos. 

Explain everything 

Videos are self-explanatory. You don’t have to add an extra element to make sure people understand your concepts better. Irrespective of the type of your content, you can express your ideas in a much impressive way. That’s why marketers are creating videos to make people understand our complex ideas in a simplified and entertaining way. 

Suppose you want people to better understand the objective behind your post. In that case, you can create quality videos and share them on different platforms to build brand awareness and grab visitors’ attention. 

More Shareable 

Every organization wants to get more shares to build awareness for their brand. Do you also want to communicate your brand story with a wider audience? If yes, then you can express your ideas through videos. Videos are not only easy to share but also inspire people to make a purchase. 

According to the research, video content on social media generates 1200% more shares in comparison to other content. If you also wish to increase the number of shares and accelerate brand awareness, you can express your thoughts in the form of videos. 

But before creating a video, you must understand what your target audience is actually looking for. It will help you deliver the right content at the right time. 

Read more about Successful Ways to Use Social Media for School Events.

The Last Say 

Every organization says that their offerings are fantastic. Why are they still not achieving their business goals? The only answer is that they are not utilizing the best strategy in their marketing. But now that you understand the importance of videos, you can easily boost the confidence among your audience, build trust, and generate better revenue. 

You don’t have to invest huge bucks and time to power your business. Videos will help you keep your marketing more productive and easy. 

Now, it’s your turn to see how your video helps you sell your products and services more easily. Still, want any assistance or have any queries? Do share in the comments below.

Leave a Reply

Your email address will not be published. Required fields are marked *

We are social