During recent years a lot of industries have been trying to figure out ways of bringing in more new business at a quicker rate than usual. This is where social media has come in as more industries realise that they can branch out to millions of people with a few promoted adverts across the different platforms. More companies have now realised the potential of promoting their services across social media and one industry that has taken off since promoting themselves on social media is the gambling industry with online casinos now being busier than ever before thanks to social media helping them gain new customers. Independent casinos UK has seen a large rise in users coming to their platforms from social media accounts with sites not blocked by gamstop seeing a huge rise in online users since taking to social media platforms. The gambling industry has used social media to its advantage and especially during the lockdown periods caused by covid with them promoting their offers across different social media platforms which saw a huge increase in online activity with millions of new customers heading to online casinos during the pandemic to keep entertained whilst being at home and trying to win some extra money. More industries are turning to social media platforms due to them realising the huge potential of bringing in a lot of newer customers over a shorter amount of time.
The pandemic caused the introduction of lockdowns across the world and social media platforms have never been so busy until these lockdowns were introduced. Millions of people around the world had to stay at home until covid had eased off which led many to spend a lot of their new spare time scrolling through social media channels and often coming across paid adverts from a lot of different businesses. Social media platforms become a key part of marketing for most businesses around the world due to them realising that most people would be spending their time on social media, so it was a great time to promote your businesses services across the different platforms. Some industries recorded record numbers of new customers signing up to their companies since promoting their services across social media. The gambling industry is now at a record high since promoting themselves on social media, online casinos are currently at their peak and have more users than ever before.