Physical retail stores have taken quite the toll over the course of the past year as a result of pandemic restrictions. Where these retail stores have failed, their online counterparts have surpassed expectations. However, considering the amount of online sales as a result of the pandemic, many organizations’ order fulfillment strategies have been lacking. Keeping up with the prime delivery options that Amazon offers can be hard for any organization lacking that sort of logistical prowess, but for consumers, it seems unforgivable. More and more smaller online retailers are continuing to struggle with keeping up with the shipment expectations of their customers.
Considering these failures, it’s worth mentioning where it’s all going wrong. Order fulfillment has many different steps, but what’s causing the most trouble for smaller online retailers it the last mile delivery stage of their order fulfillment strategies. This is the step in which products being stored in fulfillment facilities are then shipped out to the final point of sale, otherwise known as the customer. Again, this can be difficult for smaller online retailers struggling to keep up with their online orders as they lack the logistical resources necessary to maintain speedy delivery.
It wasn’t always this way, though. In the past, when online shopping was taking its first steps in the industry, customers didn’t have such rigid expectations of the companies they were purchasing from. They would place an online order and trust in the organization they ordered from to deliver their item(s) in a timely manner. There was little to no shipment tracking available, and thus the expectations of these customers weren’t nearly as established as they are today. As companies like Amazon began taking over the space, though, this all changed.
Flash back to today and these smaller retailers are struggling with more than just delivery. Order volume is through the roof as a result of the pandemic, so meeting shipment expectations has become that much harder for these organizations. How can these organizations adapt, though? One of the most sound ways to adapt is through an inventory management system and an increased amount of warehouse space throughout the states. The more facilities available, the more these inventory management systems can benefit your organization. Some examples of this are customized delivery options and considerations, tracking numbers for each of their orders and much more.
If you feel as though your organization’s online sales have seen a dip throughout this pandemic, it might be worth taking a minute to reconsider your current last mile delivery strategy. Losing your customers as a result of a less than polished order fulfillment strategy is the last thing you want. Trying to battle it out with the titans of the space at a competitive disadvantage is an up-hill battle, that will often leave you profitless. Taking control over your profits is accomplished through a redefined order fulfillment strategy. For more information regarding Last Mile Delivery and its impact on your online business, be sure to check out the resource accompanying this post. Courtesy of WAREHOWZ