There are brands that are forgettable and brands that leave a lasting impression on our minds. Apple, Coca-Cola, Google, and even Starbucks are examples of memorable brands. So what do these brands do that other brands fail to do?
They design brand strategies that stick. If you want to do the same, our brief how-to guide has got you covered.
From understanding your target customer to building your online following, we’re sharing our 5 tips on how to design a brand and make it stand out from the crowd.
1. Understand Your Target Audience and Customer
First, determine who your target audience is by doing research and collecting the necessary data online. Next, it’s essential to figure out the overall goal of your potential customers. What do they desire? Where do they struggle? What do they respond to?
When you have the answers to these questions, you can move on to the fun stuff like design (check out these brilliant logo ideas for free).
2. Ask Yourself These Questions About Your Brand
If you’re wondering how to design a brand, you need to think about your brand holistically. When designing a brand from scratch, do a little exercise, and ask yourself the following questions:
- Would you tell a potential customer about your product or company on a first date?
- What problem are you solving?
- Which person would your company be if it was a person? Yourself? A celebrity?
- When potential customers pass on your product or service, what is the most common reason why?
This exercise allows you to create a personality for your brand, and answering these questions will help you see your brand in different ways you probably haven’t considered.
3. Convey Emotion
People respond to emotion, which is why you often see companies trying to capitalize on desires, insecurities, and fears when conveying that they have the solution to someone’s problem.
Try to figure out what people respond to emotionally in a broader sense. When branding your business, try to focus on the positive versus the negative. For example, instead of instilling the fear of missing out during a particularly bitter winter, tap into the emotions of people wanting to connect.
There’s already enough bad going on in our world, try to put a positive spin on things as much as you can.
4. Build An Online Community
Building an online following takes time and rarely happens overnight (unless you go viral).
First, find out which social media sites your target audience frequents the most. Create a social media profile for your business and post as much relevant content as possible.
Interaction plays a massive role in building your online community, so make sure you like, reply, or share anything relevant your customers tag you in (a photo of them using your product, for example).
5. Always Offer Something Real
If you’re wondering how to design a brand, remember that people respond the most to authenticity when it comes to marketing. Offering authenticity is the strategically unstrategic way of saying what your company believes in and, most importantly, backing it up with action.
By practicing authenticity, you will gain followers, fans, and customers who choose to purchase from you because they agree with what you stand for.
How to Design a Brand?
From understanding your customer to building an online community, we hope you found our brief guide on how to design a brand helpful! If you want to stand out from the crowd and find your company’s loyal audience, keep our five tips in mind when designing a brand from scratch.
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