Every industry is forced to change and evolve over the course of a few decades, although this has seemed to speed up in recent years for the majority of niches. This has primarily been driven by technological innovations, with consumers having almost constant access to many companies through social media. Alongside this, technological advancements have meant that a large number of industries have been able to make their products much faster and with less financial investment.
However, the majority of these industries have had to evolve and adapt in a variety of different ways and for various reasons. That doesn’t mean that there haven’t been a few similarities between them, with some being much more prevalent than others. One of the most notable of these is that the majority of consumers have become much more environmentally-minded in recent years. Coupled with the increased access that they have to brands, they’ve made this known to the companies they typically buy from.
As a result, the majority of firms have had to become much more environmentally-friendly, regardless of which industry they operate in. One sector that has known this all too well has been the bottled water niche, although that hasn’t meant that it’s evolved quickly; in contrast, the industry as a whole has been somewhat slow to do so.
That doesn’t mean that efforts haven’t been made in this way. In contrast, the majority of firms have made their packaging recyclable, which has been the case for quite some time. Beyond this, however, the changes that have been made have been relatively minor, much to the chagrin of many customers. Despite this, there have been several firms that have looked to tackle this, although many have done so in various ways.
One that has gained an increased amount of attention has been Waiakea Water. When founded in 2012, owner Ryan Emmons aimed to ensure that the product’s packaging is as eco-friendly as possible. However, this has extended beyond making the products recyclable. Instead, he’s looked at the entire process that goes into sourcing and manufacturing the products, which has allowed the firm to receive several accolades in the seven years since it was established.
One notable aspect of Waiakea Water has been that its packaging is made from 100% recycled materials. Alongside this, the process involved in manufacturing the product generates 90% fewer carbon emissions than other bottled water products on the market. This hasn’t been the only area, where Ryan Emmons has looked to improve on his competitors; instead, he’s also ensured that 85% less energy is needed to create the product.
As a result of this, Waiakea Water is one of the few bottled water products on the market that has been certified as CarbonNeutral. However, this hasn’t been the only reason that the brand has become popular. In contrast, quite a large number of people have noted that it’s purer and tastes healthier than many of its competitors, with this being driven by the fact that it’s filtered through the Mauna Loa volcano in Hawaii.