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Factors that have made Samsung a successful brand

3 min read

Samsung is easily one of the most popular electronic brands around the world today. It is almost impossible to enter the average building all over the world without finding at least one Samsung electronics in the house or office. The electronics could be a mobile phone, tablet, computer, air conditioning system or television among others. If you are wondering how Samsung has achieved these, then read below and you would not have to wonder anymore.

Products and Innovation
Samsung has a wide range of products that have become very popular over time. Some of the products by Samsung include home appliances, telecommunications equipment, ships, DRAM, solid-state drives, semiconductors, medical equipment, electronic components, consumer electronics, chemicals, automotive and apparel. Thus, the wide range of their products makes it difficult for an individual not to be interested in one of them. If you are not interested in their consumer electronics, you might be interested in their solid-state drives or their home appliances. For every product they sell, they also try to be very innovative. Thus, they can achieve a lot of firsts through proper research and development.

Class
A lot of people love to use items that ooze class. It allows them to show off such products and for people to know that they can afford luxury products or products that most average to low-income earners cannot afford. It helps to easily distinguish them from the crowd. Samsung has a lot of products that fit this description including Samsung galaxy and note series.

Quality
The class of Samsung products is not just reflected by the price. On the contrary, the price of Samsung products tends to reflect its quality. Samsung products are of high quality and very durable. They also have very effective warranty and customer service department that gives those who patronize them the assurance that they are buying the right product when they patronize Samsung.

Consistency
Samsung has been consistent over the years with the product of various products. For instance, they have released a new Samsung Galaxy model for each year over the past 10 years as their flagship phone. They also have a lot of other products that they manufacture completely new innovative versions of, such as their Samsung 8K QLED 92 inches television among others. Thus, whenever you want to buy a new product, you don’t have to buy old models when it comes to Samsung. Irrespective of your budget, as long as your budget is feasible, you would find something from Samsung that will meet your taste and need.

Versatility
The wide range of products that Samsung produces attests to the versatility of the company. Furthermore, they are also skilled in adjusting to prevailing market conditions to keep their market shares. For instance, when cheaper Transsion phones with dual sim cards were threatening their market in the African continent and few other countries around the world, they also started to produce phones with similar cheaper and at competitive prices with those devices to remain competitive and not lose the low to middle-income earners who found such phones attractive.

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