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Best Text Message Marketing Strategies for 2020

4 min read

A strategy is a plan of action you implement in order to reach a goal. What does this mean in context of text message marketing? It means that what follows is simply the best things you can use this year to reach more customers or followers with text message marketing.

Drive Traffic Using Webforms

Most people think text message marketing and think cell phone. However, your phone is actually only one of the many places text campaigns might be useful. So much more is possible. One of the ways to access all text message marketing has to offer is by using webforms.

Yep, that’s right, webforms. Webforms are a great way to translate your online customers to text customers. A text message webform is simple. Customers fill out a couple pieces of information, which you can customize, as well as their phone number, and voila! You’re finished.

Once the customer fills out the webform, they are opted-in to your future text messages. Thus, webforms help expand your reach. Since the webform is accessed with a link, you can put it anywhere. You can put it on your social profiles, your website, and even online forums. Anywhere you can put a link, your webform can go.

Leverage Instagram Descriptions

As we all know, Instagram is difficult to add links to. The links you do put in don’t go anywhere. They aren’t clickable. Your follower has to copy paste the link in their search bar to get to the site you’re describing.

Now it may seem facile because copy pasting isn’t a difficult task, however, any extra work for followers creates barriers. And so if you already have a barrier, you might as well make the best of it. Using a keyword campaign, rather than a link, allows you to not only get the follower to the website, but collect their phone number at the same time.

This means that in the future you can send them text message marketing. If you need a quick refresher on exactly what a keyword campaign is, it’s simply a word which you text to a number. An example is “text GLAM to 50505.”

Improve Sales Funnel Efficacy

Text message marketing, believe it or not, improves your sales funnels. The idea of a sales funnel is to capture more people at the beginning, so by the end, more people buy your product or service. Basically the longer you keep a person in a sales funnel, the higher the chances are they will make a purchase.

By utilizing the tools of text message marketing, you increase the likelihood of a potential customer turning into an actual customer. Some of CRM software solutions out there even have integrated text messaging facilities in them, like this auto dealer text messaging tool, to make this whole process even easier for you. At the top of the sales funnel, keyword campaigns and webforms engage potential customers. In the middle of the sales funnel, mass text message and drip campaigns keep potential customers interested. And finally, at the bottom of the sales funnel, one-on-one communication via text message closes the sale with the customer.

All of these text message marketing tools are extremely useful on their own, but when combined for a single purpose, they become even more powerful. This year, work on combining text message marketing tools. Spend some time really digging into the text message marketing tools. Once you have the tools working in tandem with one another, you’ll be set up for success.

Review the Simple Do’s and Don’ts of Text Message Marketing

Just like continuously brushing up your job skills, taking a look again at the rules of text message marketing helps improve the work you’re doing. You may remember the big ones, but smaller ones may have slipped through the cracks as you’ve begun your text message marketing journey.

The benefit of reviewing the basics of text message marketing is refocusing your efforts. Making sure to hit the things that matter most. Start by reviewing the basics and the goals you set for your text message marketing. Then look at the specific tools you’re using. Make sure the tools match best practices as well as your main goal. If they don’t, change it up. Take a look at other tools that might help you better achieve a goal and align with the best practices.

Finally, take stock of the actual text messages you’ve sent. Choose a few from different marketing campaigns you’ve run. Evaluate them. Pick them apart. And most importantly, look at their results. Did they impact your bottom line as you predicted? If not, change the way you write text messages. See what gives you better results.

Make 2020 the Best Year for Text Message Marketing

The text message marketing strategies above will help you make the most of your text message marketing efforts this year. Take advantage of the new start to the year, not to mention the new start to the decade, by evaluating your existing strategies and implementing new ones. As long as you do this, you’re sure to succeed in text message marketing.

Author Bio

Carrie Duford is currently a blogger for TextSanity. Since 2015, she’s blogged for companies such as Intermountain Healthcare and BYU News. Her published blog posts range from health and wellness to linguistic research to CRM technology. With such a diverse professional blogging background and no shortage of interests, Carrie is always looking for new ways to expand her horizons whether that’s teaching herself how to code or learning how to implement the National School Lunch Program where she lives. You can reach her on LinkedIn.

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