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A step by step guide to starting an online school

6 min read

With online education gaining more popularity with each year passing by, online schools offer a simple and convenient way for learners who want to invest in knowledge and learn new skills. The best online classes can significantly help to upskill students, providing education to those who want to learn something new.

Being able to pass the acquired knowledge to learners in the most impressive way is a skill on its own and an online school plays a big role in that. And, there is no great way to share knowledge with those who seek it than building an online school. Let’s get straight into how to start an online school.

Building an online school

Considering the options of learning management systems and online learning solutions out there, it is rather simple to create and launch your online school. However, each online learning platform has unique features and functionalities and it is critical to choose the solution that can be customized according to your requirements.

In today’s digital world, technology is something that you need not worry about as there are a lot of affordable tools and solutions out there.

Here is a step by step guide to starting an online school.

Start with defining your training goals

Before launching your online school, the purpose of starting online teaching should be stated properly. Find your training goals and the effect you want to bring in to your learners with your online classes.

If you are already into the education industry, you could consider launching online schools to reach out to students beyond the limits of geography. Or if you are an established business, you could take online classes to train your employees or clients on how to use business-related tools. As a first step towards establishing an online school, define the following.

  • Business goals

Define the growth outcomes and financial benefits you expect to bring through your online school.

  • Teaching goals

Determine and specify the teaching goals you want to achieve by launching your online school. It can either help your clients learn a tool or teach a class to your students or to help your customers with using your products the most effective way.

  • Learning goals

Not just teaching goals, it is important to define your learning goals as well. This will help you set expectations on what your students will achieve through your online classes.

Define your online classes

The next step is to define your online classes, begin by dividing the whole module to folders, subfolders, topics, and subtopics. Also, consider the learning objectives when planning the entire module.

Put yourself in the place of your students to find out whether the flow of your online classes would be appealing and effective for them. Design a combination where the content is both informative and engaging.

Online classes that include audio visual elements like videos and live classes have reported getting higher and quality engagement from students. Once you are ready with planning the modules, establish a delivery time for the content, and document the same.

Build your content

The real work comes into play during this stage. The most important step is to build your online course content. Gather already developed content like digital copies, PowerPoint presentations, videos, eBooks product demos, training manuals, or any other type of content to support the courses you are going to deliver.

Once you gather all of your content, the next step is to organize those cohesively. Make sure you keep your course content clear and up to the point by choosing the materials that align with the subject and the learning objectives you have already set.

After organizing your content, you will have to choose the content that needs to be updated or developed from scratch. To address new students, try out different teaching styles by developing an all-inclusive curriculum.

Engage your students

As you are halfway done now, it is time to deliver your online classes to your target learners. You need to prepare a detailed strategy to deliver your classes to your students. One of the many factors that is as significant as the content you create is the accessibility of your classes.

If your students are not able to access your classes, they won’t be able to explore the courses. By accessibility, we mean the first encounter of your courses. It could be delivered through a landing page or course links. You have different ways to choose when it comes to making your online classes available to your potential students. You can take inspiration from existing online course platforms and how they organize and deliver their content and use it to model your own methods. Take a look at this Teachable Review – Learn a Course Online – to see the ways in which they are innovating in the online courses field.

  • Emailing the course links
  • Embed the links on your website
  • Share the links on social media platforms.
  • Send course access links through a text message.
  • Building your online school and branding

When planning about how to start an online school, the most important step is to build a website that will host your online classes. To develop your online school, there are different methods and the obvious one is to develop it from scratch.

However, it is not a viable solution as it can get more expensive and takes a lot of time, effort, and resources.

Another best alternative is to use a readymade solution or a live tutoring software that helps you set up your online school effortlessly and cost-effectively. This software solution comes with essential features that allow you to customize your script if you need to add unique features according to your business requirements and goals.

For example, you might want to integrate your brand identity to your online school by adding your brand logo, change the colors of the themes to suit your brand, etc.

It is recommended to choose a powerful software like LiveLearn from PinLearn to build your online school in a few steps. LiveLearn comes equipped with all the important features a tutoring platform requires.

Interactive whiteboard tools, Zoom live streaming integration, dedicated tutor dashboard, one-one classes, analytics, inbuilt payment gateways, monetization channels, an efficient admin dashboard, and more.

Measure the engagement metrics

Once your online school is live and everything is working as it should be, you need to analyze the performance of your online classes. Before the launch, it is important to set up your analytical tools as it will help to measure the overall performance of your online classes in terms of brand exposure and incoming traffic.

Google Analytics is one of the important tools you can integrate that allows you to monitor web traffic and can be easily integrated with your online school. As you measure the metrics, use it for the course evaluation and feedback of your users. Using the analytics reports you can improve your online tutoring business as you proceed.


Run through the steps discussed in this blog to start your online classes, it will be incredibly easy for you to run your online school. By following the process, you can gain tremendous significant insights from your target audience.

Along with helping your students by offering online classes on the topics they are interested in, you can also reach your unique business goals.

Author Bio

Kathy Alameda

I’m working as leading experts on building and implementing the learning strategies. I have led learning & performance improvement projects form last few years.

Currently marketing consultant at

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